I'm a content marketing contractor working at the seam between strategy, information architecture, and the words people actually read.
My work tends to start with a question that sounds simple — why aren't people finding this? — and end with a system: a reorganized site, a multi-segment email sequence, a brand voice that survives handoff.
I think in flows, journeys, and segments. I write so the reader can find what they came for and leave educated.
Two engagements that demonstrate the work end-to-end — strategy, architecture, and execution.
Restructured existing content on senior care costs into a buyer-education framework — organized around the anxieties families actually face: how much, what we can afford, what our options are.
Information architecture for trip planning — organized around user intent (what to do) rather than tourism facts. Same skill: structure content around what the reader needs, not what's easiest to write.
Built shot list from scratch and directed photography on set for the services campaign. Collaborated with the graphic designer to align production needs with design needs — every shot served both content and collateral purposes. Managed full production day; captured 100+ images used across website, social, and marketing materials.
Education-first positioning — brand as trusted resource, not vendor. Educational posts consistently outperformed promotional content.
Open to freelance engagements in content strategy, IA, editorial systems, and email nurture. Replies within two business days.